Dustless Blasting® Academy

How to Name Your Business – Ideas and Regulations

Get ideas for a catchy business name that brings in customers, plus read our policy and rules.

First, review the Business Naming Policy for important information regarding what phrases you can and can't use in your business name.

CTA-naming-policy

Now you can get ready for the important task of naming your new business. Read on for some ideas!

Think about the services you offer.

A descriptive name is great because it makes it obvious what service your business is offering. Try including words like:

  • Blasting / blasters
  • Abrasive blasting / wet abrasive blasting
  • Media blasting
  • Paint stripping and cleaning
  • Paint & rust removal

Point out that you're mobile.

One of the huge advantages of your business is that you can travel to your customer's location. Try focusing on the mobile aspect in your business name.

Some examples could be: Freddy's Portable Blasting or Houston Mobile Paint Stripping. 

Name it after the area you serve.

Many small businesses choose to name themselves after the area they serve. This makes it clear where you're based, and people love to support local businesses. Just make sure you don't plan to move anytime soon! 

Some examples of these businesses might be Oklahoma City Paint Stripping or The Salem Blasters.

Go for the eco-friendly angle.

Your process is much cleaner than sandblasting, and this makes you stand out from the competition. Using keywords like these will let everyone know that your business is eco-friendly: 

  • Clean
  • Green
  • Eco-friendly
  • Eco-blasting
  • Enviro-
  • Eco-

Name it after yourself!

You're the boss and the business owner after all. Why not name your business after yourself? This can add a personal touch, which customers might appreciate. If the business is called Mick's Mobile Paint Stripping and Mick himself shows up, it feels very personal. 

One exception to this suggestion is if your name is especially hard to spell. For example, the last name "Kustanowitz" is going to be trickier for most people than "Kent." 

What's something unique about yourself or your business?

Maybe siblings partner up and call their business Two Brothers Blasting. Or perhaps the business is veteran owned and operated, so it's called Veteran Mobile Blasting. The possibilities are endless! 

Your business's unique name is one of its most important assets

Once you choose a great name, you'll want to register it to prevent others from using it. 

First, check your state business database to make sure the name you choose isn't already in use. It's also a smart idea to check the federal trademark data base, especially if your business will have an online presence. (source: The Balance)

Why can't I use "Dustless Blasting" in my business name?

The term "Dustless Blasting®" is a registered trademark of MMLJ Inc. and cannot be used in your business name, unless you hold a licensure agreement from MMLJ. But don't worry, this is actually a great thing. 

Remember, you want people to know and learn YOUR business name, not ours. When customers are looking for services, or recommending you to others, you want to be at the front of their minds. 

If you use "Dustless Blasting" in your business name, it can get a little confusing for your customers. They often inadvertently find us instead of your business. You'd be amazed at the number of phone calls we get where people are simply requesting blasting services. Many people don't realize that we are just the manufacturer, and we don't provide the service.

Of course, we do our best to refer these people to a nearby preferred contractor, but that could be a missed opportunity for your business. Learn more about becoming a preferred contractor here

Using "Dustless Blasting" in your business name also disadvantages you in internet search results. Because our company is large and established, our own website can push yours down in search results if you include "Dustless Blasting" in your name. Giving your business a unique name can be a great way to distinguish yourself in search results.

Wait, can I mention Dustless Blasting at all?

Of course you can! You should always tell people that you use Dustless Blasting® equipment. It's one of the things that sets your business apart from the competition. Just avoid using the exact phrase "Dustless Blasting" in your business name.

In fact, we spend millions on advertising our revolutionary tool. This makes people want the unique service our equipment allows you to provide, which turns them into YOUR customers. 

So, as far as advertising for Dustless Blasting itself, we have that part covered. Your time is better spent promoting your own business. Calling your business "Jake's Dustless Blasting," for example, sounds like an advertisement for our business, not yours.

We want to see your business succeed, and believe that a big part of that is having a great name that is as unique as your company. Of course, you can always give us a call if you have questions about naming your business or need some suggestions. Good luck!

Need tips on marketing your business? Check out the marketing package which lets you hit the ground running! 

* MMLJ is the holder of various trademarks, patents, copyrights, and other intellectual property rights. As such, MMLJ must protect these valuable assets against unauthorized use and infringement to maintain distinct brand and marketplace advantage.

Please refer to the Guidelines for Using MMLJ Trademarks and Copyrights.These guidelines are for MMLJ licensees, authorized resellers, customers, and any other parties wishing to use MMLJ’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their web sites, products, labels, or packaging. Misuse or unauthorized of MMLJ’s trademarks, service marks or images for commercial purposes without the prior written consent of MMLJ may constitute trademark or copyright infringement and unfair competition in violation of federal and state laws. Use of MMLJ trademarks may be prohibited, unless expressly authorized.