How To Use Social Media to Find New Customers

Get tips on connection with your business' target market through social media.

Social media is one of the best ways to connect with fans and potential customers. If you don’t have a presence on the major social platforms like Facebook and Instagram, you’re missing out on an audience that’s ready and willing to connect with your business.

Set Up Your Profiles

We understand that getting started with social media can feel overwhelming for small businesses. Below we've listed a few resources that can help you get started with account creation:

Set up a Business Instagram Account

Create a Facebook page for your Business

Setting up a TikTok Business Account

These platforms are a great place to share pictures, videos, and posts that tell the story of your company. They're also a way for potential customers to reach out to you and start a conversation through public comments and direct messages. 

Attract Attention with Photos and Videos

Think about the content your potential customers would like to see — that means things like:

  • Videos of you blasting your latest project
  • Before and after photos showing off your great work
  • Any specials or promotions you may be offering

"Let the machine do the talking for you! Do demos, post videos and pictures of your work."
— Heath A, Business Owner

Create a Winning First Impression

Think of your social media profiles as an extension of your portfolio. It's a great opportunity to win over potential customers and build trust.

Imagine you are choosing between two businesses:

  1. One has no website, no social media profiles, and no examples of their work.
  2. The other is active on social media and always posts lots of photos and videos of their current jobs. You scroll through their pictures and realize they've already done lots of similar projects, and it's clear they did great work. 

Which one would you pick?

Aim to be like the second business in this example. Remember to take lots of photos before, during, and after the job. If you have a helper, ask him to film you blasting or vice versa. You don't need any fancy equipment for this — your mobile phone will work just fine and makes it easy to post directly to social media platforms.

Share with Friends

Share your Facebook or Instagram page. You can even ask your friends and family to do the same — this is like them giving a personal recommendation for your company. 

"Yeah, my Facebook page has got me a few jobs. I share the heck out of it on my personal page, friends do the same for me. Gets the word around my local area. I have only had my machine for 6 months and have been pretty busy with it."
— Troy R, Business Owner

Stay Connected with Messages

It's important to have a conversation with your followers when they reach out to you. In fact, 48% of consumers say that when a company is responsive on social media, it will prompt them to make a purchase (source: Sprout Social).

PRO TIP: Keep the conversation going with your followers on social media. Be prompt and personal with replying to their comments and direct messages.